Group Mission

Brightly made in China, to create a world brand;

To create an outstanding manufacturer of building and decoration materials in China.

Group Mission

Management Policy

  • Based on standardized management
  • Guided by market demand
  • Centered on product innovation
  • Supported by technological progress
  • Committed to customer satisfaction


Cultural Philosophy

  • Core Philosophy

    Pursue excellence and create perfection

    Modest learning, wisdom, teamwork, innovation

  • Management Philosophy

    Respect talents, respect knowledge, and create excellent teams

    Pay attention to effectiveness, strengthen management, keep improving, casting quality

  • Quality Philosophy

    Quality is the lifeblood of an enterprise

    Create brand with quality, create benefit with brand

  • Work Philosophy

    Attitude determines everything; details makes success

    Only find ways for success, not reasons for failure

  • Service Philosophy

    Fast, accurate, convenient and thoughtful

    Only inattentive service, no discerning customers

  • Employee Philosophy

    Loyal to the enterprise, loyal to the profession, loyal to the personality

    Integrity of life, practical work, unity and cooperation, love and dedication

Jixiang "Four Modernizations"

  • 企业我单位

    Enterprise Industrialization

  • 设备

    Equipment Modernization

  • 管理人员

    Management Scientific Management

  • 裁量标准

    Standards International Standards